Shanghai Tang

Assignment Title:Managing Creativity at Shanghai zestfulness

die hard Title:Creativity and Business Innovation Fall 2012

teacher Name:Ali Farhoomand

Student Name:Ahmed Waqas

Student Id:2010520840

Submission designation:8th October 2012

Executive Summary
Shanghai Tang, a luxury dent emerging from China faces a common problem, not honest restricted to fashion industry, where fictive aspirations and commercial imperatives collide. The key elements of the causal agency study are creativity, leading and organizational behavior.
The conflict between the designers and business managers over the fact that the companys creativity doesnt serve the need of the market signifies the lack of leadership prowess on Le Masnes part, which has led to latent hostility between the designers and business managers. Moreover, to add fuel to fire in addition to global economic downturn, Joanne Ooi the creative director and the epicentre of creative direction of Shanghai Tang is leaving the company.
The severe dependence on retail stores leads to widespread availability of counterfeits which provides a unique challenge and directs towards the importance of having own-stores to ensure the legitimacy of the products.



another(prenominal) problem Shanghai Tang faces presently is the need of reassign of customer focus from European and American buyers to Chinese customers which willing expand the customer base of the company.
Even though a lot could be done better the management move of the company is excellent which includes the following
i) Design Process: The mixture of some(prenominal) the core collection and seasonal collection maintains a remainder between trademark products and the newness factor. The focus on theme and the creative designer as the core adds a lot of time value to the design process.
ii) Brand Considerations: Focus on the Shanghai Tang DNA leverages the brand equity that has been developed till now but on the other hand it limits the creativity of the designers.
iii) gross revenue Considerations: With past...If you want to get a full essay, order it on our website: Ordercustompaper.com



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