fit to Phillip Kotler trade is human activity directed at conflux the needs and desires of consumers through exchange unconscious processes.
The definition of marketing British Library Marketing is the process of organizing and managing all contrast activities from the denudation and processing of consumer purchasing power into the real needs of a particular item, to produce and transport goods to the final consumer to ensure that beau monde profits as expected.
The definition of the AMA (1985) Marketing is the process of saddle horse up a plan and implement product policy, price, distribute, furtherance and support of business of goods, ideas and services to advance exchange activities in order to satisfy to purposes of the organizations and individuals.
consort to I. Ansoff, a marketing right from the UN, a concept that many researches are now to be quiet adequate, reflecting the thinking of modern marketing and are astray accepted: Marketing is a full science operational business activities from production to consumption, it is based on the needs of market fluctuations or otherwise obtain market driven.
The similarity of 4 definition
All of the 4 definition off world-wide marketing have in common is the place to attain the needs of consumers through exchange processes.
And then the similarity of the definition of marketing Bristish Library, the definition of the AMA and an expert of the United Nations that all threesome are the process of organizing, managing and operating the entire business process from production to consumption.
The difference of 4 definition
According to Ansoff, Marketing is the science of running the business and marketing based on the needs of market fluctuations or obtain market driven.
According to the definition of the AMA (1985) is the process to implement product, price and support of business of goods to satisfy the purposes.
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