Marketing Management

The process of sales begins with raising aw arness of featured output to a possible target market, and this is where marketing communications activities capriole an active role. selling communications (or MarCom) are messages and related media employ to communicate with a market. MarCom is the promotion part of the Integrated Marketing Mix or best known as the four Ps which is price, place, promotion, and product. The primary goal of marketing communication is to make awareness of a business, its products, and its position to identified target market.
uplifted development of technology and social fabric shifting had created a multiple channels for content to reach potential guests. say-so customers nowadays are more conscious and wise in regards of choosing the best products which suit them the most, worthy to dig out their pocket, and capital economical. Thus, the art and science of marketing communications has become increasingly important.
In a sense, MarCom represent the voice of the company and its instigants; they are a means by which the firm can form a dialogue and build relationships with consumers. By strengthening customer loyalty, MarCom can hand to customer equity.



MarCom also may contribute to develop brand equity by establishing and engraving the brand in memory and creating a brand image.
According to P. Kotler and K.L. Keller in their book Marketing Management, the marketing communications prance consists of eight major modes of communication:
1. Advertisingâ€"Any paying(a) form of nonpersonal presentation and promotion of ideas, goods, or go by an identified sponsor via print media (newspapers and magazines), broadcast media (radio and television), profits media (telephone, cable, satellite, wireless), electronic media (audiotape, videotape, videodisk, CD-ROM,Web page), and display media (billboards, signs, posters),
2. Sales promotionâ€"A shape of short-term incentives to encourage trial or purchase of a product or service...If you want to get a entire essay, order it on our website: Ordercustompaper.com



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