BreadTalk into an award-winning boutique with over 1000 different breads, butt joint and cakes created, each endowed with its own unique name, personality and flavor. The blot turned eight in 2008 and to celebrate their milestone.
BreadTalk has become a distinctive Singapore stigma that has gained international appeal and noteworthy for the way it has revolutionized the culture of bread consumption with its visually appealing, remindful and unique-tasting products. From 2002 to 2004, the Breadtalk brand was recognized as one of the most perceptible local brands in Singapore with the awarding of the Singapore promising Brand Award The group owned and operated 57 bakeshop outlet in Singapore, Shanghai, Beijing and Thailand. The bread talk brand has also rapidly infiltrated the region within 73 franchised outlets in Indonesia, The Philippines, United Arab Emirates, Kuwait, Malaysia, Taiwan, Hong Kong, India, and China.
BreadTalk bakeries differentiated themselves from traditional bakeries with sleek and space-age looking stick in facades and open concept design. Unlike other bakeries, BreadTalks new concept design allowed customers to view the bakers at work and generated a lot of customer interest in its products. New types of screw are introduced regularly as well maintain consumer interest.
such(prenominal) unique initiatives by BreadTalk allow them to differentiate themselves from other bakeries.
corporeal
BreadTalks corporate level strategy is characterized by change magnitude level of diversification. In 2003, It diversified in the Restaurant and sustenance Atria ancestry. As such it currently has three separate business units, namely bakery (and its associated franchised outlets), Restaurant and food Atria. For the purpose of analysis, BreadTalks extensive franchise network internationally shall be regarded as a form of geographical diversification. The following diagram outlines the arise to analyzing Breadtalks corporate level of strategy
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