Art Direction?

These days, artists who use type as image argon apt(predicate) to be called conceptual, too, but that is just because conceptual has become a debased catch-all term. Of racecourse, these artists bristle with ideas, but they are ideas that are just about properly located in the continuing practice of Pop. Artists such as Ashley Bickerton, who acidulateed with logos in the late 1980s, and Daniel Pflumm, a upstart German artist who has picked up the logo theme and is path with it right now, are working in the tradition of Andy Warhol and Ed Ruscha. For this kind of art to be successful, the typography that the artist employs must(prenominal) be absolutely right. Artists working in this vein who are happy to use improperly executed or flimsy logos pay the price by creating weak, ineffective images or installations. For example, in the installation Scrapheap Services (now in the army of Tate Britain) the artist Michael Landy attempted to create an analogy betwixt the working of the late twentieth-century economy and those of a large waste direction corporation. For me, although the comparison is viable, the installation is unconvincing because the graphics employed by Landy are not sinisterly corporate, but totally amateur.

The division amid these two camps may seem pretty neat, but of course it collapses with very little provocation.



Where, for example, do you locate the work of jenny Holzer? She uses a generic LCD font, but her homilies are crafted to work in this format alone, they are not portions of context-independent language.

Other artists hovering between the two camps include Christopher woollen, whose typographic paintings create a murkiness between type as language and type as image through the use of an outsize stencil font. Because Wool uses straight language (e.g. If you dont like it you raise get the fuck out of my house) and generic rough type styles, you dont know if you are expression at a picture or reading a line the activities become confused. Similarly, the...If you want to get a teeming essay, order it on our website: Ordercustompaper.com



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