cathexis statements and vision statements potentially have great power, if properly utilized. Southwest Airlines Company has a powerful mien. This presence would do well to be transformed into a all the way defined mission statement and vision statement. The following argon recommendations for updating the currently publicized mission and vision statements, as well as restatement options for their organizational goals.
Strategic Management: Mission & spate Statements
Southwest Airlines Company has both Mission and Vision Statements posted on their website. The lack of substance within these statements are reflective of the commonly accepted notion that strategy is overshadowed by change and speed, and that business moves so fast that a leader cannot afford to pause long enough to establish a Mission and Vision statement (Hammonds, 2001). This, of course, is absolutely not dependable! The following are recommendations and justification for updating these statements.
Vision Statement
there can be many not easily quantitative expressions that contribute to an organizations success.
A vision statement speaks to perpetuating good behavior and should also do the following:
resound the corporation gardening and values system
Inspire and guide employees as they conduct business
Reflect an overly optimistic view of future company goals
direct to the needs of current and potential customers
Be open to changes in organizational strategy
Southwest Airlines Company has made great strides towards livelihood their triple bottom line, which they identify as our Performance, Our People, and our Planet. As of December 31, 2010, the Company had 34,901 active fulltime equivalent employees, consisting of flight, maintenance, ground, Customer, fleet service, management, accounting, marketing, and clerical personnel. Employees make a positive difference in communities with extend efforts, charitable donations and outreach initiatives...If you want to get a full essay, regularize it on our website: Ordercustompaper.com
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