INTRODUCTION
CHAPTER 1. PHILIP MORRIS BRAND
CHAPTER 2. PHILIP MORRIS IN ROMANIA
CHAPTER 3. PHILIP MORRIS STRATEGIES
3.1. Differentiation strategy
3.2.Product strategies applied by international companies on the tobacco market from Romania
3.3. Philip Morris product and price strategy
CONCLUSINON
THE BRAND
Philip Morris International
(USA)
INTRODUCTION
Philip Morris faces, basically, with twain problems: first, asss are today a business with no future. some cigarette companies are seeking solutions to separate the image of cigarette operations from the other operations carried out, because it considers that the tobacco industry result decline on long term. Thus, Philip Morris provoker change is a necessity.
Secondly, legislation increasingly restrictive with regard to the promotion of cigarettes adept at this moment on many national markets was another(prenominal) reason for which it had to be built a new brand to transpose the Philip Morris one, which is associated worldwide with the Marlboro brand.
Philip Morris Romania is affiliated to Philip Morris International. For the first time, Philip Morris was presented on Romanian market in 1993 through Philip Morris Service. In 1997, Philip Morris Inc.
approves the cat รข€žGreenfield from Romania. This project involved the implementation of an investment of around 125 one million million USD, the constructed and arranged surface being of 15,6 hectares.
CHAPTER 1. PHILIP MORRIS BRAND
Philip Morris International is part of the participation group Altria. Altria Group joints several companies:
? Kraft Foods North the States;
? Kraft Foods International;
? Philip Morris USA;
? Philip Morris International
Altria brand was created in 2002 to replace the Philip Morris one, well known worldwide for its Marlboro brand, which encompassed all the above mentioned companies. Basically, the Philip Morris...If you command to get a full essay, order it on our website: Ordercustompaper.com
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