New Product Development

The bottle cork intentness, the wine-colored constancy, and the need for closure. Answer the 10 questions at the end of the case

1 To what extent is the cork intentness nefarious of complacency and a lack of innovation?

The cork industry is guilty of complacency and lack of innovation because they failed to recognize the changes in the wine industry. The wine industry was experiencing a revolution where sassy producers from Australia, California and Chile had refreshing and different requirements. It took only a matter of years for the industry to change completely and the cork industry did not jump on the band big dipper when it needed to. It allows the competition to get the edge.

2 If consumers love corks, wherefore are the producers not providing what their customers neediness?
The reason being is because the wine industry has changed significantly over the past twenty years. The diachronic dominant producers of Europe France, Germany, Italy, and Spain are being challenged by brisk wine producers such as California, Australia, New Zealand, South Africa, Chile, and so forth The new producers hand developed international wine brands which have changed the wine market. The international brand has demanded a consistent fruit with little variation. Unlike the traditional wine product which had a degree of variety dependent on the grape, the climate and production.





3 Is it wine quality or costs that have control producers to synthetic?
The cost has driven producers to synthetic such as Tesco, Wall mart and other bigger buyers have fall in in the enormous power to offer wine to millions of consumers at lowest price instead of ordering from a vineyard place.


4 How could technology forecasting have helped the cork industry?


5 What level of R&D investment would be required to help the industry diversify and develop new opportunities for its materials?


6 What portfolio of R&D projects would you establish for the cork industry?


7 What role have the wine buyers (end users and others in the...If you want to get a full essay, order it on our website: Ordercustompaper.com



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