PREFACE
This project is on MARKET PENETRATION OF AMUL ICE flutter IN RETAIL OUTLET(NOIDA).This project takes a look at the over only activities & PERFORMANCE of the company, how the company marketed its products and strategy it has taken to penetrate in the noida region. It overly makes a theoretical mull over of Customers Relationship Management (CRM) of the company and takes a look on how it apply in practical form. retail merchant satisfaction survey has been made to know their views and problems. Finding gives a clear view of what the retailer want. This project contain rural atomic number 18a wise analysis of noida market to give clear attend how the company is performing and what shortcoming are there which are needed to sorted out. In this SWOT, analysis of the company has also been outlined and also few realistic suggestions are attached so that company can improve its market shares, favourableness and fin eachy attain the retailer satisfaction.
ACKNOWLEDGEMENT
In order to carry out any task there is always something or psyche who pushes him and motivate him till the end of the task and we should never reveal to show our gratitude to them as this the accountability way to give our GURU DAKSHINA .
When all work is done, it is a pleasant job to thank all those who were at every instant supervising me and ensuring the completion of the decoded work.
In the Same way for the completion of my project work I am sincerely thankful to all those who were with me to give right suggestion and showing me the correct path so that I can complete my project work effectively and I would never forget their contribution ever.
I am passing thankful to my external project guide Mr. P. Mudgal (sales in burgeon forth Amul ice cream) and internal project guide Mr. Deepanshu Paliwal for his or her majuscule efforts and for being with me right from the beginning of my project and guiding me at every step
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