Importance Of Marketing Channels

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| marketing: HCEB 3105 |

CAT 1:Question

‘A distribution enthrall is a key external resource. It takes years to build and it is non easily managed. It ranks its importance with key internal resources such as manufacturing, research, engineering and field sales personnel and facilities.

a. In fight back of the above statement, indicate why marketing descents argon important
b. Highlight and discuss 5 key functions performed by channel members.

Submitted by: Bramwell Simiyu (HD 334 – 033 – 0789/2009)

Submitted to: Esther Kamanja Nganga

Continuous Assessment Test (Individual)
Submitted in partial(p) Fulfilment of the
Requirements for
Executive MBA course
Jomo Kenyatta University of Agriculture

October 2009

Contents

A.Importance of Marketing Channels3

priming coat3

Importance3

B.



Highlight and discuss 5 key functions performed by channel members.4

References6

Importance of Marketing Channels

Background

Marketing channels rout out simply be set forth as “a strike off of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user (Armstrong/Kotler, Marketing: an Introduction)

Also referred to as Distribution channels, it could also be described as the Chain of intermediaries, each passing the product shore the chain to the next organization, before it finally reaches the consumer or end-user. for each one of the elements in these chains will have their own particular proposition needs, which the producer must take into account, along with those of the all-important end-user. inside the context of the 4Ps of marketing (Product, Price, Place & Promotion), the...If you want to get a full essay, order it on our website: Ordercustompaper.com



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