Gideon Matzkin
Marketing Capstone
Professor Laufer
April 14, 2011
Strengths
At the time of the carapace study, Frito-Lay dips had an advantage of being producer of prep ared dips, a reaping type that captures two-thirds of the dip market. Also their dips are produced in metallic element canisters that eliminate the need for refrigeration creating a durable, long long-lasting good that can be displayed anywhere in the interpose relinquishing the need to be advertised strictly in the refrigerated section with other dairy goods.
With the rise in popularity of Mexican good, the demand for cheese-based dips has similarly grown.
In appendage the company is a recognized leader in the raciness food industry with many diverse products and brands, ranging from chips to nuts crackers, beef sticks, cookies and snack bars.
Also, according Ann Mirabato cheese dips are novel and the flavors innovative and they had a strong location next to salty snacks. (137) In addition to their dips, Frito-Lay also had competing chips and other snacks such as Doritos and Fritos to couple with the dips and draw easy market and advertising opportunities from within their customer base. This also lent the Frito-Lay name to the wide and stable product selection.
Also, the marketing of the chip-dip combination has allowed Frito Lay introduce the bowl and platter which opens the eyeball of consumers to see the ease of combining chips and dips.
Opportunities
Compounded with the fact that their dips are sold adjacent to the chip section in supermarkets, the increase in demand for these goods allows for more opportunity for growth in the Mexican food category to compete with already accomplished producers in the market with jalapeno and salsa dips.
The company also has an massive net sales of $3 Billion, and lending their name to put up their dip industry could be effective by capitalizing on their already large name recognition. Also there exists an opportunity to enter into the...If you want to get a full essay, exhibition it on our website: Ordercustompaper.com
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