Case study:
Global strategical Analysis
Adidas and Reebok Merger Acquisition
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Prepared for:
Dr. Jhon Ellis
Dr. Lukman Aroen
Dr.
Ying Liu
Prepared by:
Bobby Anugrah Firdaus
ID: 4345165
June 2, 2011
THE BUSINESS SCHOOL
BOURNEMOUTH UNIVERSITY
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Table of contents
ABSTRACT 3
INTRODUCTION4
LITERATURE REVIEW5
abstract AND FINDINGS8
VMOST 7
VISION 7
MISSION 7
OBJECTIVES7
STRATEGIES7
TACTICS7
ACQUISITION8
SWOT abridgment9
BEFORE ACQUISITION WITH REEBOK9
STRENGTHS9
WEAKNESSES10
OPPURTUNITIES10
THREATS11
AFTER ACQUISITION WITH REEBOK11
STRENGHTS11
WEAKNESSES11
OPPURTUNITIES12
THREATS12
CONCLUSION13
REFERANCES14-15
ABSTRACT
The tendency of this report is to evaluate the impact of adidas pending acquisition of Reebok on the sporting goods attention in relationship to Nike position. Evaluation of background knowledge in foundation and corporate culture combined with VMOST and SWOT analyses to helped form the arguments presented in this report and have assisted in answering the question, Will adidas forthcoming takeover of Reebok help the new confederacy achieve sustainable competitive advantage over sedulousness leader Nike?.
This research was based on the subject that is illustrating an rating of the impact of Adidas from acquisition reebok. Furthermore, an investigation of the strengths, weaknesses, opportunities and threats (SWOT) related to companies in the sports industry was conducted. On the one hand it was found that Adidas historically large(p) passion for sports in order to provide athletes with the best come-at-able equipment positively contributes to improve brand awarness and brand image....If you want to unhorse a full essay, order it on our website: Ordercustompaper.com
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