Blue Nile

Company Profile Blue Nile was founded in 1999 and today, it is one of the largest online retailers of diamonds. In addition to selling diamonds, it also offers platinum, gold, pearl, and sterling silver jewelry. It is headquartered in Seattle, Washington and it operates in 25 countries, offering products through its linked States, Canada and the United Kingdom websites (Blue Nile Inc, 2009). The company is publicly traded on the Nasdaq line exchange and has received several rewards for its service, price and education. Its mission is to be the best jewelry retailer in the industry, and it impart discover that by providing high quality products at compelling set through a powerful shopping experience. The company delivers a great customer experience, as well as providing consumers with a unique way to buy rings and other bewitching jewelry. Blue Nile displays diamond inventories available with the suppliers on its websites without actually belongings them until customers place an order. The website offers a wide range of educational materials that render the consumers the ability to handle the entire shopping transit (Investor Relations, 1999). another(prenominal) alternative is to contact its call center where customers can discourse to trained diamond and jewelry consultants.



Guidance will be given on all steps in the process of buying diamonds and fine jewelry, such as selecting the correct item, purchase, financial backing and payment alternatives and shipping services. Blue Nile has a significant prefer over its competitors in the way it operates. The strategies, distribution channels and supplier solution lower the companys cost and take in barriers to entry. Contracts with suppliers give it the right to sell stones online at volume-pricing discounts. These are wholly a few advantages that separate Blue Nile from other competing companies, which we will analyze more in depth as we go on with our project. The company has a partnership with Bank of the States through which it offers finances for...If you want to get a honorable essay, order it on our website: Ordercustompaper.com



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