Hul Vijeta

Casestudy details Title : Rewards Mela for Vijeta wholesalers of Hindustan Unilever Limited (HUL) Hindustan Unilever Limited 25-4-2007 Client notice Campaign Start go through Campaign End Date Media Sector/Industries Uploaded On Uploaded By Summary : : : : : : : 5-6-2007 Field marketing truehearted moving consumer goods 14-09-2007 India HUL has 12,000 wholesalers across 900 cities and towns. The geographic spread and poor courier network in the hinterland has resulted in a wide built up liability -unredeemed points of their loyalty programme, Vijeta programme. Taking learnings from earlier years, a successful buyback programme was implemented, reducing liability substantially. To maximise redemptions by all whoselsalers in the network in the most efficient manner, thereby reducing HULs liability. Challenge: To track problems faced in previous redemption gos i.e. poor attendance, ache waits and wasted agency resources for visiting cities with gift/ rewards vendors. And to maximise redemptions, inclined the background and geographical spread of venues. Objective Challenge Target hearing HULs wholesalers, ( Vijeta Programme members) primarily small businesses, who have stiff targets and are wooed by schemes from competition.

They earn reward points on every buy and can redeem them for gifts. Redeem your points for rewards in your own metropolis - that was the theme. Given that it is an annual circumstance, the task was to create a distinction: This was done by creating a dedicated Vijeta AV Invites to event Event collaterals:Backdrops A 74 city redemption drive over 2 days in the cities with maximum points liability. 1. day one for Platinum and Gold members, Day 2 for Silver. 2. A formal invite with members Vijeta points personalised, sent well in advance. 3. 3 Teams of 4 students each per zone ( instead of Agency resources) managed the redemption events with daily reports to a Direxions coordinator. 4. HUL received transaction reports within 48... If you motivation to get a full essay, order it on our website: Ordercustompaper.com

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