Fast Foods

FAST FOOD INDUSTRY FOOD FOR THOUGHT BY AYODELE ODUGBEMI The Fast regimen industry in Nigeria today is a beehive of activities and is gaining a lot of attention both at heart and outside the country. Industry trends such as rapid offspring expansion, strategic alliances ( peculiarly with companies in downstream sector of the oil and catalyst industry), and entrant of foreign players amongst others lends credence to these assertions. Unfortunately, like most industries whose severalize players are not quoted on the stock exchange, information hookup is a major challenge. As a result, various stakeholders in the industry including potency investors are likely to draw change inferences on issues such as the industry size, evolution drivers and market potential amongst others. Nonetheless, without an iota of doubt, the industry has witnessed remarkable growth in the last five years outperforming growth in learn economic variables such as GDP and disposable income. Indeed, a curious business-oriented observer will seek to know the factors impulsive growth in this industry, the growth trends of the industry and its market potential amongst others. Consequently, we will be providing answers to these questions drawing from our knowledge of the industry.

The Fast nourishment industry is currently in its growth phase and has been on this trajectory for the past five years. The nominal average growth rate of the industry between 2000 and 2004 was 37% while touchable growth rate was 23%. This is very impressive especially when compared to the average real growth rate of 6% for the economy and an average nominal growth rate of 14% and 17% for gross domestic product and disposable income respectively (see intention 1). Similarly, the amount spent by an average Nigerian on Fast Food grew by over 200% between 2000 and 2004, which is indicative of the growing acceptance of Fast Food acculturation and the changing lifestyle of Nigerians. Growth Rate of Fast Food Industry 100% 80% 60% 40% 20% 0% 20% 14% 25% 6% 16% 2%... If you want to get a full essay, order it on our website: Ordercustompaper.com

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