Align Tech

Align Technology has created an innovative way of treating patient roles with malocclusions, or precisely put those patients in need of braces. The case has presented a childlike problem with a more complicated answer. Align has forecasted last sales than what actually is. Because of this miscalculation Align is losing money by overproducing its own product. Sales demand is not as high as originally forecasted. Although, the potential and actual growth is and lead increase over time, Align is currently cranking out a product at tremendous personify for no customer. The problem can be broken down into a a couple of(prenominal) steps: 1)Capacity is too high and has to be reduced, cost effectively without increasing wait time for product sales talk which is now at 22 business eld ( salute 4). 2) be are too high and expected 50% margins ordain not be reached at an average selling determine of $1600 and manufacturing costs of $1800. (Page 1) 3)Lack of demand in the product via patient and practitioner. 4)A new market strategy and guidelines are necessary for introducing the product to a new set of customers: the general dental practitioner. Align subscribes to make-to- place strategy because of the need for customization, although, it holds an excess 20% capableness above demand.

Align needs to find the correct pastiche of demand and supply within its own manufacturing process. Based on Aligns information given in the case, looking at July and forecasting forward: Align aims for approximately 125 cases per age increasing about 1-2 cases per day. (Assume approximately 25 working days per month. Align currently budgets overtime for Saturdays if needed). Looking at Exhibit 10, it illustrates Aligns manufacturing process. The obvious bottleneck is in data acquisition. share operations subject are also way above demand, actual and forecasted. SLA is also running two shifts which put capacity above demand as well. My recommendation is to cut 1 shift from SLA and... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper