Marketing A New Toothpaste Product

This search presents the promoting plan to your new lemonade flavor of toothpaste being marketed by Colgate-Palmolive. The goal is to bring consumers to the Colgate-Palmolive brand as early as possible; having a lemonade flavored toothpaste need to assist do that. The promoting will address parents, since they are the genuine decision makers, but the merchandise are going to be targeted to young children (although it is expected that some adult buyers will use the new flavor).

Situational analysis covers the internal and external environment of a business and its market. Colgate-Palmolive is remarkably well positioned from both an internal and external standpoint when it comes to launching a new solution or brand (Sasseen, 1994, p. 56), and it can use its contemporary toothpaste offerings to generate a new solution around.

Colgate-Palmolive's internal strengths are in its financial popularity and its manufacturing and production side. It had no major weaknesses to hamper its introduction of the new solution (Landry, 1996, p. 1).

Colgate-Palmolive already has the processes in place to manufacture toothpaste since it already includes a number of merchandise offerings in this category and is one in the industry leaders (Sloan, 1994, p. 36). Because of this, launching a new solution would not need additional capital investment by the company.

 

The choice to marketplace a lemonade-flavored toothpaste arose from a wish to increase the market share of young shoppers in the Colgate-Palmolive brand family. By having young persons within the habit of having a Colgate-Palmolive product, it is possibly that they will continue while using product or service into their adult years.

The prices associated with launching the solution are estimated to become $205 million more than the same five-year period, yielding a gross profit of $112 million.

Landry, B. L. (1996, May possibly 23). Colgate-Palmolive. Company Reports. New York: Morgan Stanley & Co.

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!