Consumer Survey

A few of the items either needed or permitted multiple responses. Thus, more than nine solutions of info were collected.

The final results in the responses to the questionnaire have been tabulated, and easy percentages have been calculated, in which appropriate. Either the raw totals or the simple percentages, as appropriate, had been employed during the development with the consumer analysis.

In any example where the details collected from the administration in the survey questionnaire either did not provide the data needed for your component on the buyer analysis, or provided insufficient info to your particular facet of the customer analysis, supplementay details have been used. These supplementary information have been drawn within the industry analysis performed at an earlier thing in time in conjunction with this project.

The final results with the customer analysis are presented inside context of six specific areas of interest. Each of these areas of interest is presented separately.

Based on details obtained inside industry analysis, it was determined that men and women invest in airline transportation for the purpose of owning transportation to pretty distant destinations. Air transportation is purchased, as opposed to surface transportation, for factors of each convenience and speed.

What Are Their Pay for and Usage Habits?

In the context of operations, one of the most serious factors for competing airline carriers are (1) discount pricing, and (2) the control of operating prices (McKellin, 1989). Within the deregulated environment, dealing successfully and directly in the issue of discount pricing has proved being difficult. Therefore, many airline companies have dealt with the issue indirectly. The strategy has been a single referred to as critical mass (McKellin, 1988). The essential mass strategy recognizes that market share cannot be secured by pricing alone; a good level 3of traffic, including a loyal customer base are also required (McKellin, 1988). The important mass strategy calls for the building of an extensive route network to obtain marketplace share and revenue goals.

The purpose from the airline transportation purchased, as reflected during the responses towards survey questionnaire, are summarized in Table 2.

A total of 15 destination cities will probably be served. These cities are as follows: (1) California-Eureka, Redding, Sacramento, San Francisco, Fresno, Bakersfield, Los Angeles, and San Diego; (2) Arizona-Flagstaff, Phoenix, Tucson, and Yuma; (3) Nevada-Reno, and Las Vegas; and (4) Utah-Salt Lake City. The locations of these cities assure that all areas with the nation with at least moderate population densities will be within 50 miles on the air transportation assistance to be accessible by the proposed airline company.

As a nofrills airline, no foods assistance will likely be provided.

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!