Environmental Scan Paper Essay

The business environment of an organization reveals much about its conflict and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and come with strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their evaluation. Internal and outside Environmentsenvironmental scanning of the internal organizational environment focuses on order culture, employee-employee, manager-employee, and manager-manager, manager-shareholder interactions, in addition to organizational structure, natural resources access and brand awareness, among others (Schneider, 1995, p.70). Environmental scanning of the external organizational environment focuses on the analysis of the patience/immediate environment, national, and macro-environments. Analysis of the industry environment appr aises the competitive Environmental check out Paper