Abstract: Chinese green lights face difficult labour of internationalisation aft(prenominal) China joins WTO.
Chunlan assembly is at the front line in Multinational Operation. It adopts a series of characteristic global motion concepts such as localization of overseas operation, internationalization of gracious resource and expansion of kernel technology, etc, which established an internationalized Chunlan. Its success exerts heavy(p) impact on the Internationalization Process of Chinese Enterprises. cite words: Chunlan, Multinational Operation, kernel technology
The predecessor of Chunlan Group is a refrigerator company of Taizhou, Jiangsu, joined by two infinitesimal collective companies in Taizhou and one small state-owned company. After burn down 20 years efforts, Chunlan has become a large international enterprise group and has its own brand products. It is a model of happy Multinational Operation in China. With the trend of expedite scotch globalization, multinational operation has become the major mode of todays human beings economic system.
When China joins WTO, Chinese enterprises face a major task: How they can adapt to the economic globalization trend, try multinational operation and utilize all possible resources of the world economy to survive and develop on this competitive global market. Chunlan Group is at the front line of Multinational Operation and has achieved safe(p) results. Studying Chunlans multinational operation could enlighten and benefit early(a) Chinese companies to succeed in the world economy. This article discusses internationalization process of Chinese enterprises based on the analysis of Chunlan case.
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