Case Study on AOL and the future of the ISP INdustry

Introduction

The Internet and globalisation have redefined the way business gets make by erasing traditional boundaries of time, distance and geography to create spic-and-span virtual communities of customers and suppliers, with new demands for products and services. The internet has transformed businesses and industries of the 21st nose candy just like what electricity had done for the industrial transition in the 20th century (Schwartz, 2000, pp68). E-Business is about business harnessing the post of the internet to create sustainable new business models to purport new opportunities (Gurley, 2000, pp82). Thus, e-business not whole changes the way business gets done, barely also constantly changes its own models to keep up with changing needs of the consumer.

Time Warner, formerly AOL Time Warner, formerly just AOL, began in 1985, founded by Quantum Computer Services to offer online services. From humble beginnings of only 500,000 members in 1993, it grew to over 9 million in 1997. AOL presently has over 34 million members worldwide and is widely adjudge as the best consumer online service. AOLs history and success is based on its intention to connect more than just computers, AOL connects spate, and the AOL community has cash in ones chips one of the largest cities in the world (Swisher & Dickey, 2003, pp 12-18).

A Brief accounting of E-Business

E-business was preceded by the growth of the Internet in two phases: the confabulation course and the Information Phase (Norris & West, 2001, pp 32-38). The Communication Phase (1993 to 1997) can be defined by the rapid bridal of e-mail. From AOLs carpet bomb approach -- CD in the mail, CD at Target, CD with your detergent -- to Hotmails viral marketing, this marked a period where e-mail and Internet awareness spread infectiously, revolutionizing how people and business communicated.

As online communication grew, so did the desire...

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