The Mission Statement of British Telecommunication

The committal Statement of British TelecommunicationBT Group plc is formerly known as British Telecom. It is alike the privatized UK differentiate tele communication theory operator. It is the leading fixed line telecoms and broadband Internet provider in the coupled Kingdom. BT operates in more than than than 170 countries and almost a third of its r flatue now comes from its globose Services division. BT Group is the largest communications service provider in the United Kingdom. It is also one of the largest communication companies in the world (British Telecommunication, 2007). The federation is listed on the London Stock Ex heighten.At the present time, BT has become a multifaceted organisation whirl general consumer goods and services through and through overbold sophisticated technologies but alongside this has forced a commercial offering with consultancy and business solutions in order to ensure expansion and a long life secure for the phoner through differing martplace places. BT is very devoted in the acknowledgment of the primary source of its guest base deep down commercial outlets therefore the focus for the business f alones within this function. However the domestic market retains a sizeable sh be of the total revenue generated thus the sector is c arfully managed and invested in which enables the security of this sector.In this report we willing examine the bursting charge statements of BT, key objectives, internal and external environmental factors and information systems with the directs of management.The complaint Statement of British TelecommunicationMission statement is unique purpose that differentiates an organisation from the opposite companies of the alike type. A mission statement directs to communicate the essence of its organisation to its stakeholders and to the public. There atomic number 18 both kinds of mission statementsGeneral objectivesIn general it indicates how they do rather than where they w ould be. In former(a) words trip rather than destination. They atomic number 18 always long term objectives. Usually, there atomic number 18 no closing stages on this kind of mission statement but it is always measured by its goals. For example subvert product of waste or strengthen the loyalty of the constituents and so on.BT chief determination maker Ben Verwaayen states the general objective of BT as followsOur central purpose is to provide world- break up telecommunications and information products and services, and to develop and exploit our net profits, at home and overseas, so that we canMeet the requirements of our customers,Sustain growth in the earnings of the group on behalf of our shareholders, andMake a fitting contribution to the community in which we lease our business.( The Guardian, Wednesday 9 April 2008 )Specific objectivesThey are irrefutable mission statements that contain principles and time periods in which all shape should be achieved.Mission statem ents should be answered following Druckers quartette questions (E H Edersheim, P F Drucker (2007) What is our business?Who is the customer?What is the value to the customer?What should our business be/ what will our business be?What business is the company in? BT is doing this by stating that it provides world-class telecommunications and informational products and services to its customers. This really shows the sake that BT is not in the mobile telecommunication service by at home and overseas. further it also states that they offer landlines in abroad as well for instance in Hong Kong, India, Indonesia, Japan, Korea etc. Thus, the consumers would be the sight who are using the BT landlines By developing and exploiting their network and fittinging the requirements of customers, they mentioned increasing the value of the network. By telecommunication at home indicates their business where they are now and provide world-class telecommunication service in overseas indicates where their business will be. Lately mission statements are not about their customers and products and services, but shareholders. In last sentence they also mentioned what they will be doing in the future with the collaborated companies.BTs strategy and key objectivesBT strategy and key objectives can be stated today as followed the hie to the market, customer experience and hail transformation. BT has a future-proof, flexible, intelligent network to enable the company to deliver communications services that will meet their customers requirements in the coming decades. They throw off a very clear vision of where they want to be and they are now taking specific steps towards that goal. Their transformation program has three key objectivesto enhance the customer experienceto accelerate product to market timesto reduce BTs cost baseAnd they are seeking to achieve these all at the same time. Therefore new intend were condition up in order to increase and improve their performances su ch as 21CN21CN is knowing to deliver a world class customer experience from end-to-end. It will drive a radical simplification of BTs routines, increasing efficiency and the mogul to launch new services to market faster than we can today. It will empower the customer with control, endurance and tractability like never before.BT claimed that 21CN will deliver both enormous cost-savings and the most advanced network in the world for new services. They point to consolidation of equipment, the simplification resulting from the removal of numerous legacy networks, and the flexibility and degree of automation enabled by 21CN.Its new network will strike it more efficient, quicker to oppose to market demand and more flexible. It claims it will be much easier to launch multimedia, converged services and that customers will accommodate more control over their account management and greater flexibility in the way they act with BT and its network. ( Financial times June/15/2005 0844 )PEST ANALYSIS OF BTWith the economic globalization and the widespread application program of information technology, enterprises are faced with dynamic and complex external environment which is increasingly important for survival and development of enterprises. With regard to political factor, BT was the vanguard of the reform of the telecommunication industry in Europe and the United States, and the success of the reform was owned much to the British government telecommunication policy, especial for the right select for control policies. Economic factor refers to the macroeconomic role, world economic situation and economic status of industries. For example, the flow economic crisis leaded to the incline of BTs economic benefits. Due to the economic pressure, BT was planning layoffs which showed that BT had dropped at the companys lowest situation since the privatization in 1984. The friendly factor refers to the general factors which have indirect and potential impact such a s population, income or purchasing power, national culture and national education take. Ecological factor essentially means that increasing depletion of natural resources and ecological environment forced the enterprises to adapt environmental protection policy. For example, BTs goal is to reduce its carbon emission by 80 percent in 2020, at the same time, BT has also introduced a new model to measure and trace carbon emission, Carbon Disclosure Project (BT, 2008). Technological factor refers to the industry-related science and technology and the trend of development. As a veteran operator in Europe, BT had won the attracting results through introducing the 21st century network based on NGN technology, and adapting the industry-leading technologies and strategies to carry out the entire business operationSWOT ANALYSIS OF BTSWOT analysis is the analysis of systems strengths, weaknesses, opportunities, and threats in order to identify a strategical niche that the organization can e xploit G Lancaster (2002).StrengthBT is the worlds oldest communication company which was established in 1846 and still serves over 20 million business and residential customers with more than 29 million stand in lines. It has a good reputation of being part of the European leading telecommunication service provider. For instance, it extends its market in other countries, it is a global company and Over 60% of Fortune Global d companies and over 65% of FTSE 100 companies are part of the BT customer entropybase. It makes BT has a strong brand compute and until now BT is still the totally UK telecom operator to have a universal service cartel (USO). Its strong base of long term customers makes BT financially successful due to its innovative and flexible organization and its competitive price.WeaknessThe weakness of BT is inflexible. BT is a big company, so it should work by step and step, it cannot change quickly when meat the problem. But however today, BTs reputation is going down because its internet service unremarkably crashed for long hours and therefore takes a great deal of time to reconnect. BT Home Hub WI-FI security easy to disruption (Router manufacturers use algorithm to generate WEP (wired equivalent privacy) and WPA (WI-FI protected access) default keys. BT Home Hub ships with default work oution keys to encrypt wireless network traffic using either WEP or WPA. But the algorithm is predictable and just now creates a limited number of easily-hacked keys). It is also obvious that BTs own success makes it difficult to recruit and work staff quickly enough.OpportunityExperts predict great potential for future growth in neighboring 10 years. And the current recession is favorable as people more specifically the customers and businesses are more cost-conscious. It is also important to note that lots of threat to new entries to the market which gives opportunity to grow even bigger nationally and internationally. BTs well known in Europe can b ring new co-operating companies all over the world. Internet user growing quickly, it means BT have opportunity to get more market share. In 1994 only $1billion market for BT and MCI but now it grows unbelievable. Global telecommunication market is grow 20% in 2008 compared to 12% in 2003 which will have a good chance for BT to create a new record. With the technology of internet, BT also can develop new product, for example it can increase the speed of cell phone to use internetThreatBT was established in 1846, at that time it was the only telecommunication company in Britain until 1982 Mercury communications entries this market. It means BT should competitive with Mercury communications and BT market share decreased. It leads to BT cannot make price easily it should compare with other company price and then make a competitive price. BT also should improve their products, make it have more competitive, because BT should keep their old customers and create some new customers or take customers from Mercury communications, but it should cost more. In addition, BT starts to lose the customers deposit and the introduction of mobile phones decreases the usage of landlines. The treats get worse as big brands enter the market with new technology and low prices. The internet coverage of areas that do not need landlines and new companies such as Virgin affect badly BTs expansion.Critical success factorsSince the invention of the call off by Alexander graham Bell, new era of communication has started. In United Kingdom General Post roles Postal telegraph department which became BT group was providing telephone services. BT group is the largest communication service provider in United Kingdom. throughout history BT had numerous advantages which influenced its success.BT had a monopoly in the industry till the duopoly sharer Mercury came out. These two telecommunication operators had an exclusive right to provide telecom services. This duopoly ended in 1990s, and mar ket was open to be shared. But BT had already reached an attitude which is much stronger and unbeatable by competitors.Many of BTs customers are based in the UK. BT Global Services deliver solutions inmore than 170different countries, connecting installations, communities and value chains that are essential to organizations. Currently BT is responsible for approximately 28 million telephone lines. Furthermore the company is the only UK telecommunications operator obliged to deliver fixed telephone line to any UK address. In addition BT operates most public telephone boxes all-over the UK.With high technology BT delivers significantly good service of telephone, internet and cable TV. Current BTs most dominant product on the market is BT Home Hub which includes telephone internet broadband and cable TV. Furthermore BT has launched many more successful products throughout decades.INFORMATION SYSTEMS FOR BTOperational ControlThe operation control is the stage that shows and determines how the performing of specific tasks that are set by strategic and middle management decision makers. Usually, most of the tasks in operational level are structured. knowledge levelThis stage evaluates new ideas for products and services, the ways to communicate new knowledge in other words the interaction, and finally the ways to distribute information. perplexity Control-tactical levelThe management control tactical level monitors effective or efficient ways of resources and performance of operational units. Most of the tasks in that level are semi-structured.Strategic Decision MakingIt determines long-term objectives, resources and policies. In general, a good number of the tasks in strategic level are unstructured.Major types of SystemThe major types of system we can notice today are the Executive Support System (ESS), the Decision Support System (DSS), the Management training System (MIS), the Knowledge Work System (KWS), and the feat Processing System (TPS).Executive Support systemsChief Managers use executive backup systems (ESS) to make strategic planning about sales forecasting, budget, profit and personal planning. ESS serves the strategic level of the organizations. They address non-routine decisions requiring judgment, evaluation, and insight because there is no agreed-on procedure for arriving at solutions. ESS create a generalised computing and communication environment rather than providing any fixed application or specific capability. Furthermore, they are designed to incorporate data about external events such as new tax laws or competitors. They give the most advanced graphics software and can deliver graphs and data from many sources immediately to a senior executive office or to a boardroom.Unlike the other types of informational systems, ESS is not designed primarily to solve specific problems. Instead, ESS provides a generalized computing and communications capacity that can be utilize to a changing array of problems. J F. Rockart ( 1988). At this stage such matters like the business aims and competitors influences are indeed revised carefully. Therefore, senior managers are trying to maintain a good relationship with partners and existing customers. However to gain high reputation, they must be concerned about the role of customer social responsibility and have to create a flexible strategy planning that suits to the charges of economical factors.Decision support systemsThe decision support systems (DSS) help managers in making decisions that are unique, rapidly changing, and not easily condition in advance. They provide both problem-solving information and a communication capability for solving semi-structured problems. DSS have more analytical power than the other systems. They are built explicitly with variety of models to analyze data, or they distill large amounts of data into a form where they can be analyzed by decision makers. DSS are also designed so that users can with them directly these systems explicitly include user-friendly software. F Buytendijk (2008). Relating to British telecom, the DSS study generally the options of maximisation profit and determine whether prices are suitable in the marketplace.Managerial knowledge Systems.Management information systems (MIS) are used mostly in management level system, management need information in different sectors like sale management control, annual budgeting, about investment analysis. On average, they are oriented almost exclusively to internal, not environmental or external, events. MIS mainly serve the functions of planning, controlling, and decision making at the management level.MIS review and report on the companys basic operations. The basic transaction data from TPS are compressed and are usually presented in long reports that are produced on a constant schedule. MIS usually serve managers engrossed in weekly, monthly, and yearly results-not day-to-day activities. MIS generally provide answers to routine questions that have been specified an advance and have a predefined procedure for answering them. Most MIS use simple routines such as summaries and comparisons, as opposed to sophisticated mathematical models or statistical techniques. Ross Malaga, (2003).Knowledge Work and Office SystemsKnowledge Work System ( KWS) is very important because BT has different workstations like engineering workstations ,graphics workstations and managerial workstations ,on the other hand Office systems do in BT different work like word processor , text file imaging , design for the company , electronic calendars.This system can involve a combination of work practices, information, structures, people, and technologies organized to accomplish objectives in an organisation. BT use information system in different level of management, there are a relationship between systems. Mostly, BT uses three information systems management system, information system, and computer system.Transaction Processing SystemsTransacti on processing systems are the basic business systems that monitor the operational level of companies. A transaction processing system is a computerized system that performs and records daily routine transactions necessary to the conduct of the business. For example its like special force in the army, any operation need to be flout and secure for example machine control, securities trading, material movement, and cash control management. They also study the decision to surrender credit to a customer for instance, this is made by lower level supervisor according to predefined criteria. all(prenominal) that must be determined is whether the customer meets the criteria. The mortify file is composed of discrete pieces of information (such as name, address or employee number) called data elements. Data are keyed into the system, updating the data and elements. The elements on master file are combined in different ways to make a report of interest to management and government agencies and to send paychecks to employees. These TPS can generate other report combinations of existing data elements. J Gray, A Reuter (1993)REFERENCESModern Public education Technology Systems Issues and Challenges by G. David Garson, 2007BT, (2008), BT press Release, retrieved on 17th April, 2009, fromhttp//pr.euractiv.com/ lymph node/3269Information Systems Technology by Ross Malaga, 2003Executive Support Systems The Emergence of Top Management Computer role by John F. Rockart 1988Eco-Economy Building an Economy for the Earth Page 163 by Lester R. Brown, Earth Policy form 2003 352 pagesAnnual Review of Communications Volume 59 Page 243 by International Engineering puddle 2007 750 pagesPerformance Leadership The Next Practices to Motivate Your People, Align Page 207 by Frank Buytendijk 2008 300 pagesManagement of Organizational Change Leveraging Transformation Page 63 by K. Harigopal 2006 367 pagesThe Guardian, Wednesday 9 April 2008The Definitive Drucker The last Wor d from the Father of Modern Management Page 48 by Elizabeth Haas Edersheim, Peter Ferdinand Drucker 2007 289 pagesFinancial Times June/15/2005 0844Transaction Processing Concepts and Techniques Page 3 by Jim Gray, Andreas Reuter 1993 1070 pagesBIBLIOGRAPHYStrategic Planning for Information Systems by John. L. Ward and Joe Peppard, 2002Ethics and Information Technology by James Anderson and Kenneth GoodmanIntroduction to Business Information Systems by Peter Mertens, Rolf. T. Wigand, 2003Business Dynamics in Information Technology by Peter Gottschalk, 2007www.bt.co.uk