Research paper about finish line company Example | Topics and Well Written Essays - 750 words

About finish song company - Research Paper ExampleIt began in 1976 as a partnership between Cohen and Klapper for a ten-year franchise of Athletes Foot, an established sports footwear retailer (The eat up Line Inc.). Learning from the franchise experience, the partners opened their own line of sports footwear retail to compete with Athletes Foot by offering a wider variety of stocks displayed in bigger stores, as well as offering value brands and affordable lines well-suited in their store locations at less-expensive pull down malls. The positioning proved effective as the next ten-long time would see growth of the company by beginning up more stores with bigger areas while ending the franchise with Athletes Foot. To support the growth, two more partners were brought in with sportswear retail experience Larry Sablonsky and David Fagin (The Finish Line Inc.). The next 20 years saw the growth of the company by overtaking Athletes Foot and other competitors in the sports and activ e wear retail segment as well as becoming a publicly listed company whose shares continue to perform well within its segment.Finish Lines mission jibe to the website is to connect to young, fashion conscious individuals through a premium brand environment offering the crush selection of authentic, sport inspired products (1). The company offers premium brands that provide dependable quality and leading styles in active wear. Finish Line categorizes its products into footwear and softgoods. As of 2009 annual report, 81% of net sales of Finish Line Inc. came from the footwear category (Lyon and Schneider 3). They carry brands such as Nike, Adidas, Puma, Jordan, Under Armour and New counterbalance along with sport style brands including Lacoste, Converse, Ed Hardy and Sperry. Softgoods category carries non-footwear products. Recent additions to the companys line of products are offered through the Paiva store chain offering brands like Tella, McCartney, Brooks, Ellesse, etc., focusi ng on women