Marketing plan Essay Example | Topics and Well Written Essays - 3500 words

Marketing plan - taste ExampleWith the introduction of smart mobilises in the grocery store, Nokia continues to take the lead, taking about 56.4% share of the 70.9 million units shipped in Europe in 2006. Nokia sold 40 million smart phones in 2006, reaffirming the fact that the success of the target remains unscathed (Nokia leading phone market 2007). In fact, it has taken the brand to another take by making its phones highly competitive with the introduction of the Nokia N Series, a collection of smart phones that add mainly to consumers who have requirements for a full-featured mobile phone with personal computer-like functionalities. These smart phones offer complete phone functionalities while alternately serving as personal data assistants. This elite group of high-end phones has created a trounce in the market that the units instantly grew in popularity within a few months after being launched betimes 2005.The launch of the Nokia N series in 2005 created such a huge imp act that sales of these products increase significantly since its launch. As of 2006, Nokia is recognized to be the worlds leader in smart phones sales, contributing to 42% market share (Smart phone sales are soaring 2006). This just goes to prove that Nokia has maintained its good alliance with the market as it has continuously managed to cater to the consumers needs despite the existence of other Personal info Assistant (PDA) brands such as Palm and OS, and the emergence of new ones.Nokia is still the top choice in the UK market when it comes to smart phones. Its 3G (third generation) phones continue to fly with its up-to-date features. However, with the emergence of other brands that are determined to score Nokia fierce competition brand-wise, it is a challenge for this company to come up with even more in force(p) ways to hold the markets attention and sustain its stature in the market.