Marketing Plan for Skydiving Co Essay -- GCSE Business Marketing BTEC

Marketing Plan for Skydiving Co1) What is your aspiration doing?The competition is doing well. They currently lose holiday promotions on Christmas and Labor Day. They suffer a discounted rate if you be part of a group of 7 or more. They are larger than us and operate in some(prenominal) states. Their marketing plans are lacking impact in that they mainly center on billboard advertising and word of mouth. They also do not actively participate in public relations, however they do have a very good web site that allows questions to be answered via email but no streaming media capabilities or live discussions with an operator. 2) What are the environmental factors?The market is strong right now, and the Stock Market has been on a steady increase. Spending is fluent in the economy and tidy sum are not afraid to splurge a bit on orthogonal enjoyment. There has been a recent surge in activity sports as the X Games just took place and were aired in 48 states. Skateboarding, natural roller blading, and skydiving are among the nobble of the list. 3) How pull up stakes the previous need your marketing or promotional plans?We are privately funded, so the potential in the economy will help us with sales. Therefore, we will be using promotions and advertising to pull in good repeat customers. It will give us even larger amounts of capital in which we mess reinvest in new equipment and marketing. With the recent airing of the X games, our plan is to kick the market strong and quickly to get as many people in and hooked on our exciting sport as we buns while the attention is still there. Chapter 31) Centralized or decentralise internal org. chart?We are using a centralized organizational chart. We are rather small and are only offering a few services. Centralized requires fewer personnel. Also, we would like to have main realize over our companys decisions and the centralized organization allows for more top management involvement.2) Are you using an inside or outside assurance?We are going to set up our own advertising mission internally in order to reduce costs and maintain capacious control over their activities. It will be a decent size dept., and they will assist us (the owners) in our advertising financing, production, and distribution of advertisements. We chose this because of silver savings and so that we could maintain contr... ...d your add offensive or in poor taste?In evaluating our IMC program I have found that there is very little that we have done that could be interpreted in offense. Our commercials are mostly action shots of skydiving with audio describing our posture and phone numbers. Our website is detailed, but not shocking. The radio campaigns we have implemented are not shocking and simply urge people to think outside of themselves and take a chance. The only people that could be upset almost our ads and perspective is people who do not believe that life is nigh having fun. Tho se who want to sit through life and exist instead of force the envelope and creating excitement for themselves. Parents might be upset if our ads appeal to their children and they use up the decision to take the jump. That is out of fear for their children, and not a impish ad on our part. One thing that may cause us trouble is that our safety record is stressed heavily. If we were to ever have an stroking it would take away from our appeal and cause us to have to work shift our advertising to other areas. This could be expensive and create mistrust in our establishment causing us to potentially lose clientele.