Market Growth of Imported Wine in China

Market Growth of merchandiseed Wine in mainland chinaware By Yuki Mabuchi Brief Introduction With rapid growth of Chinese gross domestic product over the past few years, China is now the worlds fastest developing wine consumption commercialise and yet still has huge electric potential as a food market growth. Since Wine drinking is considered a healthy alternative to spirits and somewhat trendy, red wine is particularly popular in China. However, 90% of the wine consumed in China is still produced loc all in ally, and it is marketed as low price wines.Therefore, it is impossible for trade wines to compete with Chinese wines on the price. Each outcomeed wine club are challenged to find their specialisation and own marketing tools. Even though market percentage for import wines is 10%, the prospects for continued growth are huge because of the rapid adjoin in wealth and increasing urbanization of the population. The main topic for my question is to analyze market growth o f import wines in China followed by Chinese WTO regulations.The research estimates the impact of market growth according to import tariff rate which declined to 14% since China joined WTO. In addition, all imported wines are subject to a range of additional taxes, duties or fees, such as liquor tax, education tax, value-added taxes and consumption taxes. These taxes, duties and fees are interpreted into account in the analysis which estimates the impact of a tariff decrease on the retail price of imported wines in China.The research volition show statistic analysis of imported wine market from contrastive countries different point of view. Furthermore, the research will concentrate to a specific agricultural such as Australia and impertinently Zealand. In the past five years, Australia has been bit by bit gaining market share of bottled wines from traditional market leaders including France, Italy and Spain. However, since a cypher tariff has been applied to Australias neighb or country New Zealand, departure forward with Australian wine industry will face challenges.The brass study will demonstrate the challenges posed by import tariffs on the Australian wines sector by comparing New Zealand wine market in China. Outline Arrangement of every section I. Introduction * explain why this topic is interesting which is to study market structure of imported wines from different countries and their competition and challenges for having tariffs and taxes in China. * Explain how I will share this research which will include statistics of imported wine products or company in China and graph of market growth.II. Literature review * cultivation of imported wine market since China joined WT? ?. WTO Regulatory Overview 1. Import Tariff on wine 2. Import duty and taxes 3. Labeling Regulations 4. Intellectual belongings IV. Market Overview 1. China wine market size 2. Consumer profiles 3. Distribution lead * Economic analysis of how import duties affect price on the imported wine. * Statistic analysis by different countrys wine dissemination V. Australian wine VS New Zealand wine * Introduction of Australian and New Zealand wine Statistic analysis on both market in China * The impact of trade size after zero tariff on New Zealand * Challenge of Australian wine VI. Conclusion * Prediction of market growth for imported wine in the future. * Challenge of future attainment and fight between local produced Schedule of my thesis Plan to block in 4 months period * December/January Find as more materials as possible and group all the materials by section and take memos * January / February Write thesis * March / April Finalize thesis w = 1 * ROMAN Iith supervisor