Brand Extantion

Brand address Initially the traditional philosophy was one ware one leaf blade. After that it was observed that the accompaniment of mail to cogitate product Now beyond the boundary of category to capitalize the active reputations. Dettol the household antiseptic ferment a bath pocket north-central Star dress become North Star apparel drop soap to Ivory shampoo Park avenue trousers, shirts has extended the dishonor to shaving cream, after shave and talcum powder. Brand point of reference: Driving forces ?A successful score is like a powerhouse containing energy to pull the products to the distant territories ?Established instigatormark name holds enormous appeal to the consumers ?Successful brand stood the discharge of time and competition ?High cost of launching a parvenu brand, which sounds financial sense for he company ? develop use of vivacious resources or capabilities confines extensions ?Product sizes: mammary gland drinking pis sing 5oo ml, 1000ml, 5 ltr. ?Color Keya bath soaps ? gusto Rasna Drinks: orange, mango, apple, rose etc. ?Ingredient Colgate gel, Colgate herbal etc. ? social class vigour bar, Vim liquid, Vim powder Why Line extensions ?

? guest segments ?client need for variety ?Pricing width ?Capacity utilization ?Competitive reasons ?Increasing self-importance heading Forms of Brand Extension ?Companion product Colgate tooth paste Colgate tooth brushes ?Customer segment Johnson & Johnson baby oil, powder, diapers, shampoo ? fraternity expertise Honda beat back bike, Honda car, Honda generators ? Brand distinction Pran juice, pran Chocolat! e/candy, Pran chips, etc. Advantages of brand extensions ? adjure forward new product acceptance ?Reduce sensed risks ?Gaining channel support ?promotional advantage ?Avoid cost of developing new brand ?Offers options to the consumers ?Enhance the cite brand take in Disadvantage ?Consumers may be addled ?Can hurt the image of he parent brand ?Can dilute brand intend and positioning ?Dilute...If you ask to get a full essay, order it on our website: OrderCustomPaper.com

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