Marketing 2

1. I organise done business with Best-Buy. They achieve the three aspects of societal marketing concept. The electronic store has all the newest items and has the deals the guests member them at. Best-Buy workers trace paid above the minimum wage and they harmonise a service called Geek-Squad that helps people with any problem they take in at home after the purchase. The companys benefit jumped up 60% to 254 million dollars in the brave quarter. 2.  You ar a marketer of personal figurers.  Apply the consumer buyer stopping point process as you see your customer proceeding through it.  (10 points) Need Recognition. Recognize what problem or need the guest may have. Information Search. Set up an Ad or commercial that gets the customers concern at the said(prenominal) time giving them information about the products. alternate Evaluation. The assorted brands including the alternative brands ordain change the behavior of the determination that the customer will make. Purchase Decision. The customer chooses the brand that he/she more or less prefers. Post-purchase Behavior. Then after the purchase the customer will every be satisfied or dissatisfied with the purchase. Cognitive Dissonance. The customer will be bright of the choice made or will feel provocation with the product. 3.

  Within the last month I made twain purchases that consisted of a Dell laptop computer and a innocent IPod 160gb. My behavior of purchasing the Dell computer consisted of: Social Aspect. I bought the dell for a weensy everyplace $1100. The flat coat why I bought such an expensive laptop wa s because of the job I have. The Personal As! pect: I have a genius of getting products that have better quality even though they might be pricier. This laptop has an awful sound administration and graphics card. The Psychological Aspect: I believe the high quality the item the longer it will last. My behavior of buying the IPod consisted of: Social Aspect. I bought the IPod for a little over $250. The reason why I bought such IPod was because everyone in my family...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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