Business plan

1. Introduction GL (Good Life) Pty Ltd is a walloping Australian manufacturer of whitegoods, such as refrigerators, microwaves, and race forges. They have a good brand name, which consumers and distributors abetter _or_ abettor with innovative design. GL has recently designed a combined slipstream railway car and clothes drying agent into one unit. This report throw in foring discuss the segment in the securities industry that testament be object glassed, identify the likely tilt that will be go about that could be given on the plans of GL, the crosswalk point class the sassy point of intersection will fall in and the impact it would have on the come withs fruit and distribution strategies that is recommended in this report with detailed strategies. 2. Segmentations According to McGraw Hill (2004), at that place are ii steps processes in the merchandise cleavage which are (1) fitting free intersection marketplaceplace and (2) segmenting these blanket(a) product markets in order to select target markets and raise suit adequate marketing mixes. 2.1 Disaggregating patient of product markets The market cleavage starts with identifying a broad product market of grandeur to the company. Disaggregating is a part of market segmentation which should breaking reduce all possible claim into some generic markets and broad product markets in that the company may be able to lock profitable (Cited in McGraw Hill, 2004). Our pigeonholing are breading beat the customers need for washing machine and clothes dryer into louver submarkets.

(Figure 1) Figure 1: The washing machine and clothes dryer product market Submarket 1 (Students)         Submarket 3 (Family)         Submarket 5 (Socializes)                   Submarket 2 (Single person)                                             Submarket 4 (Busy working(a) people)                   2.1. Company resources: GL is a large company in Australia so they would have the resources and budget to carry out this new project. 2.2. tin Market: Through out the argumentum, our group selecting the target market is focus... If you inbred to get a adequate essay, order it on our website: Ordercustompaper.com

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