I. Introduction and OverviewLevi Strauss & deoxyadenosine monophosphate; Co (LS& antiophthalmic factor;CO) was founded in 1853 by a Bavarian immigrant named Levi Strauss. It is unrivaled of the world?s largest brand-name adapt marketers and has sales in more(prenominal) than than 110 countries around the world. Their market-leading work on products are sold nether the Levi?s, Dockers, and Levi Strauss Signature brands. Levi Strauss & Co is a privately held guild that is owned by the descendants of the family of Levi Strauss. The shares of the keep company?s hold are not in public traded. Levi Strauss & Co has in public traded bonds, and the shares of the company?s affiliate, Levi Strauss japan K. K. are publicly traded in Japan. Levi Strauss & Co?s net revenues in 2006 were $4.2 billion and approximately 40 pct of the net revenues issue from the European and Asia Pacific businesses. Levi Strauss & Co has products and accessories other than jeans such(prenominal) as tops, sweaters, belts, bags, footwear and luggage. LS&CO?s history and lon narkivity are unique in the adorn constancy: Levi?s jeans are the original, authentic and authorized jeans. This establishment fit at heart the industry very above the industry average because they defy been so successful with besides of their new-fangled apparel lines that take away cut out.
The company?s standing(a) in the industry helps that they are so successful. At this station in that respect are no major(ip) concerns or issues that could squeeze this company in a grownup way that I see. I know that there is no way that they bottomland be bought out or any issue akin that since they are family owned. The simply thing that could impact this company is if they only continue to promote large as each of the tierce brands get more and more popular like they have in the rifle yr they could have to expand... If you want to get a fully essay, nightspot it on our website:
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