KIDS & TOBACCO: Philip Morris USA Kids do roll of tobacco, and recently baccy plant companies have continued to market anti- bullet ads towards kids. 3,000 teens a day who cause new smokers, 1000 will die from a tobacco related diseases and have an annual death toll of much than 400,000 says Current Health (1996). These alarming numbers have bear on the tobacco industry very harshly. On August 10, 1995, death chair Clinton implemented laws that would prevent the marketing and sales of tobacco to minors. The head of the rules Clinton implemented made companies like Philip Morris have to come up with ad campaigns to prevent kids from smoking. The belief is that kids begin smoking plot there young. Also said in Current Health, eighty-two percentageage of all adults who have ever smoked started out front the age of 18. In 1994, close to 19 percent of eighth graders already were smoking. By twelfth grade, 31 percent?almost one in three?were smokers. Obviously, this is a very preventable problem in America. Philip Morris feels that their ads will help prevent kids from smoking and make parents more aware of the problems of smoking. While Philip Morris is trying to urge youth smokers not to smoke, it still reinforces that it is all right for adults to smoke (although they know it kills).
Therefore, by Philip Morris knowing that they need to attract customers, and intermingle that with antismoking ads makes readers is much more skeptical about the goals of the Big tobacco plant companies. External evidence that applies to the ad, are the goals set by the presidency to decline teen smoking by 30 percent in 7 years. On top of that, 60 percent a decade from now, if these marks arent reached the tobacco companies will suffer for it, with as much as $2 billion in tax deductible penalties reported...
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