E-Commerce Market

E-commerce Market The firms objectives can be met and a go-ahead is suggested field of force to addressing the recommendations. Macrosegmentation of the trade identified machinery, wood, base metals and plastics as tar shake up markets for the firm.

Revenue outlook based on a 0.4% market shargon is $329,000. flaw even is $259,000 and requires contributions from 17 customer projects at an average billing of $15,000. The budget set for implementing the promotional mix is $100,000. Target ROI = 15%. The following recommendations must be considered before start-up: 1. Protect serving names and marks. 2. Conduct a microsegmentation analysis to refine market segment intelligence. 3. better multisegment targeting st governgies for the chosen markets. 4. Ensure that funds are in place for first years operation. 5. Develop a conclusiveness support system including customer details, candidates for net organizeing and reciprocity. 6.

Complete 3 - 4 assignments at cost to establish a credible portfolio. Use as a source of referrals. 7. Obtain ISO 9000 certification - walk the express.

Apply benchmarking standards. 8. Develop assessment and promotional tools using the firms service. If the service is to work for the client it should work for the firm. 9. Finalize details of the promotional plan. 10. Develop influence as a trade mission co-ordinator.



organisational Mission The firms mission is to provide innovative and effective ball-shaped marketing services to British

Columbia industries. They focus on E-business as a primary means of achieving client objectives and measure their effectiveness in terms of customer satisfaction and referral business. Market Opportunity analysis Analysis of the size and sustainability of various market segments. The segmentation rear used is demographic. Primary descriptors are geography, customer type, growth rate and size. Demographics - (BC Statistics) There are 13,700 small and medium exporters in BC - 4.6% of all businesses in British Columbia. They account for...

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